Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

Google has issued a legal “cease and desist” letter to Kantar Media and Barb, forcing the measurement companies to halt a service comparing YouTube and TV viewership. Kantar Media and Barb began ...

Barb and Kantar Media, two United Kingdom media measurement companies, have paused their new service ... Read More ...

In context: Google began ramping up its crackdown on ad blockers last year when it started restricting YouTube video playback for people using ad-blocking software. The company is now expanding that ...