Google's Ginny Marvin confirmed that Google Ads is testing placing ad headlines in your ad descriptions. This was spotted by advertisers, Anthony Higman who posted on X a screenshot showing the ad ...

Meta description HTML elements (also known as meta description tags) are generally understood to have limited SEO value. In the past, having duplicate meta description elements sitewide were said to ...

Google rewrites meta descriptions for pages over 70% of the time, according to a recent study examining search results for 30,000 keywords. Portent analyzed mobile and desktop search results to find ...

A little over six months ago, Google began a small test allowing advertisers to add a second description line to expanded text ads in AdWords. The extra line of copy would add up to 80 more characters ...

Why? Because they can use the additional text to promote their brands. Even better, though: digital marketers who leave their meta description tags alone will still see an improved presence in the ...

If you thought the 80 character description line available in expanded text ads already afforded a lot more room to get your message across, you could soon be seeing double that character count.

Here is a wild bug in Google where the Google Ads description is just about 90 words. The limit Google Ads has for description is 90 characters, not 90 words - this one is 660 characters, 600 times ...