Broad match is becoming the dominant match type in Google Ads. CPCs, ROAS, and AI-driven bidding make phrase match harder to ...

Google is phasing out ad sharing in favor of asset-based formats, requiring advertisers to create unique ads per ad group.

The move comes at a time when the Google search experience is undergoing a major shift, driven by the rapid integration of ...

Google is also bringing shoppable connected TV ads on YouTube to India, along with shoppable mobile mastheads.

The announcement reaffirms Google’s commitment to equipping Southeast Asian markets with tools to meet today’s consumer ...

Ads on Google TV have become obnoxious, but I found a solution: a third-party Android launcher that does the basics and ...

L ast year, Google introduced a new AI-powered feature called “AI Overviews” to Search. The feature is widely used to get summarised information of users’ search queries wit ...

Ginny Marvin, Google's Ads Liaison, defended why so many search terms are hidden within the Google Ads advertiser console and ...

Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance.

Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.

Google will be updating its political content policy this month, if not already. Specifically, the content on the Political ...

Google monitors your online activity, location, and ad preferences. Don't like it? These are the accounts settings I adjusted ...