AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.

Search behavior varies significantly based on the type of information required, and different platforms now dominate different types of queries. Preferences shift based on search intent, with ...

Havas Middle East's David Do Rosario explores the future of Google Search in light of evolving consumer behaviour and the ...

Stay ahead of the SEO game with insights on adapting your strategy to AI-driven SERPs and the latest Google updates.

Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.

Retro Dodo was crushed by Google's 2023 helpful content update. Now he's taking on Google as a consultant for Kagi, a paid ...

Google is ringing in the Lunar New Year with a nostalgic twist. To celebrate the Year of the Snake, the search engine has ...

ChatGPT drove increased referral traffic to tech, software, education sites, shifting search habits from traditional engines.

ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content.

When the search feature initially launched, it was only available to paying ChatGPT subscribers. In December of last year, ...

Search Engine Optimization (SEO) is the process of optimizing on-page and off-page factors that impact how high a web page ranks for a specific search term. This is a multi-faceted process that ...

There's too much junk generated at the top of searches—and AI isn't helping. Focus first on developing your own organic ...