Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions. Tests can be set up from the Experiments page under the Assets sub-menu, allowing ...

Google has a long history of slowing development for its services once they reach maturity. Google Voice and Snapseed are among the most popular examples. However, while Google Voice is reliable and ...

Google is rolling out Campaign Mix Experiments (beta), a new testing framework that lets advertisers experiment across multiple campaign types, budgets, and settings within a single, unified ...

Advertisers are spotting signs that Google is increasing the number of video assets allowed per Asset Group in Performance Max campaigns — from 5 videos to as many as 15. Why we care. Video is ...

Following the camera and gallery redesign, Google Messages is testing a new long-press menu for text and image actions. Previously, Google Messages used a toolbar at the top of the screen to surface ...

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset ...

The turf war over real estate listings could get a big new entrant. Stocks for companies with home for-sale listing websites fell sharply on Monday on news that Alphabet’s Google is testing its own ...

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