Google's Eleanor Stribling reveals GA4's roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform.

Also adds a new code interpreter to its conversational analytics agent in Looker to help business users perform more complex data analytics in natural language. Google has made a series of incremental ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Alteryx empowers information workers to prepare and combine data across the enterprise and encode calculations, metrics and ...

Google Analytics is rolling out major updates aimed at sharpening marketing insights – boosting data completeness, adding richer context, and flagging issues before they become problems. Key updates.

A few weeks ago, Google promised us the 24-hour data in the Search Performance report view would soon come to the Search Console API, with a way to go back 8 days. Well, today this API access is ...

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.

Google is set to showcase some of its latest work in data management, artificial intelligence and cloud technology at its Google Cloud Next 2025 event in Las Vegas next week. I expect Next 25 to offer ...

Data analytics, business intelligence and data visualization software are critical components of the big data technology stack. They are the tools that everyone from everyday business users to ...

Growth is spurred by rising infrastructure development, real-time performance monitoring, advanced AI solutions, and the ...