An intensive programme on reinforcement learning, brought together 60 international participants including students, ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

In recent months, Google has promised to inject generative AI into the online shopping experience, and now it’s following through. The previously announced shopping features of AI Mode search are ...

Transatlantic Twofer in Google's Display-Ads Case: EU Levies €2.95B Fine, DOJ Proposes Breakup The European Commission also suggests that only 'a structural remedy' can end Google’s abuses of power.

You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...

Google AI mode and AI Overviews now have ads, which, according to the search engine giant, are "helpful." At the Google Marketing Live event last week, Google confirmed it has started rolling out ads ...

Google has added a new display ads option for ad intents. The new option lets you pick between always show display ads with organic search results or show search ads with organic search results, and ...

Windscribe is a solid all-rounder in the VPN market. It's got plenty of privacy-boosting tools, can keep up with HD streaming ...

Google Ads is updating its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers, if that name differs from their verified ...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...

When we refer to low budgets, we typically mean anything below $5,000 per month in ad spend. Some brands may even operate with budgets as low as $1,000 a month or less. With a budget of $1,000 or less ...