This hasn’t been the most elegant of transitions, but Google can’t afford to lose the Fitbit loyal. This hasn’t been the most elegant of transitions, but Google can’t afford to lose the Fitbit loyal.

It’s been 14 years since Fitbit launched to market and kickstarted a journey that would lead to over 120 million users. That journey hit new heights four years ago when Google acquired the company for ...

Fitbit has had a number of back-to-back announcements and changes in recent weeks. I don’t think it was particularly planned to be that away, but the flurry of activity is more promising than not. It ...

Google has announced that, in a few months, third-party apps and watch faces will be removed from all Fitbit smartwatches used in the European Union. In a support page update, Google has revealed ...

Google has announced that Fitbit accounts will be discontinued entirely by 2025. Starting this summer, Fitbit account users will start seeing prompts to migrate to a Google account. New users will be ...

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Users will soon have to bid farewell to Fitbit Pay as Fitbit is merging with Google, and the Google Wallet service will replace the previous experience. This means that users will have to resort to ...

Google Wallet is rolling out to the Fitbit Sense 2 and Fitbit Versa 4. Google Wallet will act as an additional payment option to Fitbit Pay. Google Maps will also be coming to these devices down the ...

Charging is another common annoyance for smartwatches, especially as they push into sleep tracking and discourage overnight ...

Google is steering former Fitbit users to the Pixel Watch, but maybe a Garmin would be a better pick. Here I compare the ...