Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to-many” marketing.

Over 54,000 runners recently participated in the Chicago Marathon, with some 1.7 million spectators lining the streets. They came to race — and to shop.

The luxury giant is unlikely to make good within the grace period or achieve promised savings from last year’s $2.7 billion merger, the analysts said.

The Arkansas swim and dive team travel to Lawrence, Kan. to face a familiar opponent, the Kansas Jayhawks on Friday. The Arkansas swim and dive team split its head-to-head matchups against the ...