Hello Kitty fans rejoice! The Hello Kitty Cafe East Coast Truck is stopping in Fairfax County. The Hello Kitty Cafe truck ...

In Spring 2025, a pop-up store selling crossover merchandise between Sanrio and Gintama will open up in Tokyo and Osaka.

Oita Prefecture and Sanrio Entertainment have announced a tourism campaign in conjunction with the Osaka-Kansai ...

Everland’s iconic spring flower festival will kick off Friday and showcase a wider range of collaborations with the Japanese ...

The iconic all-pink Hello Kitty Cafe truck is on the road for its 2025 U.S. tour, celebrating two significant milestones.

Cute installations aside, there’s also a pop-up merchandise store with Singapore-exclusive Miffy goods from just $4.90.

Sanrio’s latest campaign is a clapback against the counterfeit industry, but can consumer education and marketing really curb demand for cheaper alternatives?

Mihoko Zhang has been making headlines not just for her skills on the table but also for her charming personality. In January 2023, she signed a sponsorship deal with Sanrio, the company famous for ...

Enter Loungefly. To celebrate Hello Kitty’s 50th Anniversary, Loungefly released this crossbody bag (as part of a larger ...

Sanrio has unveiled a campaign across Southeast Asia targeting counterfeit products and aiming to enhance intellectual ...

The Short Pump Town Center Mall will be saying hello to its annual Hello Kitty Café Truck this Saturday, March. 15 from 10 ...

In a market where a single trading card can command an eight-figure sum, never underestimate the lengths some fans will go to ...