Attitude-toward-the-ad has been studied over the last couple of decades as much or more than any other construct in scholarly marketing publications (e.g., Brown and Stayman, 1992; Bruner, 1998). As ...

You are unlikely to eradicate prejudice from people’s minds. But you can make those prejudices have fewer chances to quietly ...

If you’re a sci-fi fan or a university English student, you’ve probably come across this book once or twice in your life. The ...

Art design is the first thing players notice in a casino game. It sets the tone, communicates important information, and ...

With evolving standards for handling hazardous drugs, nurses must comply with safety and handling guidelines.

The Cowboys stay alive for another week, while the Eagles remain near the top of the NFC, but with a lot more concern growing ...

ETH Zurich scientists have found the holy grail of brewing: the long-sought formula behind stable beer foam. Their research ...

Airbus has ordered a sweeping software correction for thousands of A320-family jets after identifying a rare but serious vulnerability linked to intense solar radiation. The move spotlights how modern ...

(Beyond Pesticides, November 26-30, 2025) The Beyond Pesticides team and board would like to thank those working in ...

The authors analyzed spectral properties of neural activity recorded using laminar probes while mice engaged in a global/local visual oddball paradigm. They found solid evidence for an increase in ...

F or me, the standout book of 2025 is John Blair’s Killing the Dead: Vampire Epidemics from Mesopotamia to the New World ...

Expanding eligibility for Medicaid was a central goal of the Affordable Care Act (ACA), which continues to be debated and discussed at the state and federal levels as further reforms are considered.