The hierarchy-of-effects model was created by Robert J. Lavidge and Gary A. Steiner in their 1961 article, "A Model for Predictive Measurements of Advertising Effectiveness." Hierarchy-Of-Effects ...

THE HIERARCHY OF COMMUNICATION EFFECTS. Think of the several mental steps through which a product or brand must traverse in a consumer's mind before it gains acceptance. In the first step, the brand ...

Weilbacher (2001) attacks the taken-for-granted, long-standing hierarchy of effects model. In doing so, he provides a service to both the practitioner and academic advertising communities by awakening ...