THE HIERARCHY OF COMMUNICATION EFFECTS. Think of the several mental steps through which a product or brand must traverse in a consumer's mind before it gains acceptance. In the first step, the brand ...

Fifty years of outstanding neuroscience research studies have revealed many secrets of how drugs of abuse affect and change ...

Maslow’s hierarchy of needs is a model for understanding the motivations for human behavior. These include physiological needs, safety, love and belonging, esteem, and self-actualization. The ...