Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 22 hours ago By Ad Age and Creativity Staff - 1 day 23 hours ago By Yusuf Chuku - 2 days 2 hours ago 2 days 6 hours ago ...

The Hot Wheels Legends Tour made its inaugural stop in Las Vegas on Saturday, offering custom car builders a chance to have their creations immortalized as a Hot Wheels die-cast toy car. Calvin Calp ...

Hot Wheels has gone off the rails with its latest release: a diecast model missing a wheel, thanks to a quirky collaboration with art collective MSCHF. Dubbed “Not Wheels,” this car is a tribute to ...

It's the week before finals at Texas A&M University, and cramming for exams is in high gear. But just outside the student center, a half-dozen cars are parked in a row beneath the shade trees ...

(TestMiles) – Ahead of the F1 movie debut, Hot Wheels unveils a limited-edition 1:64 scale replica of Brad Pitt’s APXGP car complete with racing livery, Pirelli tires, and cinematic pedigree. Why does ...

For tens of millions of kids, the first and most accessible foray into cars takes the shape of a Hot Wheels. They’re durable and detailed and small enough to pocket; basically, a perfect toy for ...

Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...

The world’s favorite toy cars, Hot Wheels and Matchbox, are celebrating anniversaries this year: Hot Wheels just turned 50 years old, while Matchbox cars are 65. It turns out some of them would have ...