Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

EL SEGUNDO, Calif., January 27, 2025--(BUSINESS WIRE)--Today at the Nuremberg International Toy Fair, Mattel, Inc. (NASDAQ: MAT) announced a new Hot Wheels ® partnership with Ferrari, the legendary ...

Hot Wheels has gone off the rails with its latest release: a diecast model missing a wheel, thanks to a quirky collaboration with art collective MSCHF. Dubbed “Not Wheels,” this car is a tribute to ...

This isn't his first time bringing toys to the big screen. You'd think a movie about miniaturized cars would be easier to make. The Hot Wheels and Little People figures will be available for purchase ...

For tens of millions of kids, the first and most accessible foray into cars takes the shape of a Hot Wheels. They’re durable and detailed and small enough to pocket; basically, a perfect toy for ...

Perhaps best described as a head-on collision between an itty-bitty Burnout and a tiny Trackmania Turbo, Hot Wheels Unleashed is an endearing arcade stunt racer that feels great and looks absolutely ...

Hot Wheels is all about igniting the challenger spirit. But have you ever wondered how your favorite die-casts are able to complete loop after loop on your orange track? Ted Wu, Global Head of Vehicle ...

Inflation, the curse of our pocketbooks and the Federal Reserve, has hit almost every good in the U.S. But the price of a beloved toy has managed to hover around $1 — for more than 50 years. Hot ...