You played with them as kids. We played with them as kids. And now your children play with them as you claim to buy them for "the kids." We're talking about Hot Wheels, of course. The tiny cars made ...

Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

If you’re anything like us, that is, madly obsessed with cars and anything associated with them, you likely had a few Hot Wheels in the toy chest as a child. Though, again, if you’re anything like us, ...

Eight months after SpaceX launched a Tesla Roadster into space, the sports car can now be found 170 million miles (274 million kilometers) away from Earth — and on local toy store shelves. Mattel has ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Soon after NASA's Curiosity rover lands and becomes the hottest set of wheels on Mars, it'll ...

I can't remember how I got it, but I can vividly recall my very first Hot Wheels. It was a red double-headed dragon on four chrome wheels. I remember how the contrast of smooth plastic and cold metal ...

Soon after NASA's Curiosity rover lands and becomes the hottest set of wheels on Mars, it'll debut as the latest Hot Wheels to land on toy store shelves. Mattel Inc., makers of the die-cast line of ...