Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

PPC can be quick to activate and drive traffic within a new market. However, there are many factors involved to find success outside of PPC. Google Ads dominates the global PPC market with advertising ...

In 2026 and well beyond, a core part of the performance marketer’s charter is learning to leverage AI to drive growth and efficiency. Anyone who isn’t actively evaluating new AI tools to improve or ...

Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready ...

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PPC for luxury fashion isn’t just higher price points – It’s unique audiences, long purchase paths, and smart data. Learn how these brands can refine their strategy for growth. When it comes to luxury ...