A lean business model is an approach to business development that focuses on creating value for the customer while minimizing waste within the organization. This model derives its core principles from ...

Editor’s note: This is the first article in a six-part series. The second part, which covers firm strategy, is also in this issue. “Change always comes to us from the outside in, forcing us to react, ...

The consumer-to-consumer (C2C) business model is an e-commerce framework where consumers trade with each other directly, often mediated by a third-party platform or website. In this model, one ...