The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

The media tech lead argues AI agents will upend media buying, data strategy and the adtech ecosystem faster than programmatic or mobile ever did – forcing publishers, platforms and vendors to rethink ...

Discover 5 publicly traded ad companies listed on U.S. exchanges, plus risks, trends, and whether they belong in your ...