The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

The media tech lead argues AI agents will upend media buying, data strategy and the adtech ecosystem faster than programmatic or mobile ever did – forcing publishers, platforms and vendors to rethink ...

Moderated by IAB chief executive David Cohen, the session assembled 11 former board chairs alongside incoming chair Alison ...

Programmatic advertising has long been essential to publisher revenue. Unfortunately, it has also posed a challenge to user experience. However, ...

Discover 5 publicly traded ad companies listed on U.S. exchanges, plus risks, trends, and whether they belong in your ...

We must be careful not to trade the gravitas of our presence in the public space for a narrow, lower-funnel "measurement ...

Ro, Manscaped, Tecovas, and Life360 to Air Commercials During NBC’s Super Bowl LX Broadcast ...

AI-powered intelligence helps publishers understand demand shifts and make more confident monetization ...