The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

Moderated by IAB chief executive David Cohen, the session assembled 11 former board chairs alongside incoming chair Alison ...

The media tech lead argues AI agents will upend media buying, data strategy and the adtech ecosystem faster than programmatic ...

Programmatic advertising has long been essential to publisher revenue. Unfortunately, it has also posed a challenge to user experience. However, ...

We must be careful not to trade the gravitas of our presence in the public space for a narrow, lower-funnel "measurement ...

Upon taking control, Musk dismantled this apparatus. He fired the executives most responsible for censorship, including the head of Trust and Safety and the legal team that interfaced with government ...

Zepbound works by mimicking the action of two hormones: glucose-dependent insulinotropic polypeptide (GIP) and glucagon-like peptide-1 (GLP-1). GIP and GLP-1 activate certain receptors (binding sites) ...

When homeowners take out a new mortgage or refinance an old one, there’s a good chance it ends up packaged up with other loans and sold to investors as bonds with U.S. government guarantees. That’s ...

Ro, Manscaped, Tecovas, and Life360 to Air Commercials During NBC’s Super Bowl LX Broadcast ...

AI-powered intelligence helps publishers understand demand shifts and make more confident monetization ...

Gold prices are surging to historic highs as investors seek safe-haven assets amid global uncertainty. Investors can buy physical gold as coins or bars, or hold it in a tax-advantaged Gold IRA. When ...