How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...

Learn the strategies and tools to leverage AI for business growth. From ideas to execution, turn your vision into a ...

Jascha Kaykas-Wolff leverages AI to build a new brand, transforming traditional processes with tools such as ChatGPT, Claude, and ElevenLabs.

Email can become your most important marketing channel, and the core to your entire messaging strategy, if you build your ...

Channel 4 has launched Partner Lab, a new in-house team designed to work more closely with brands and to streamline brand ...

Ruth Hassan is a Nigerian entrepreneur and business strategist dedicated to driving growth and creating jobs through ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

In a conversation with The Drum, Shoptalk and Groceryshop’s vice-president of original content and strategy explains how he ...