How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...

Learn the strategies and tools to leverage AI for business growth. From ideas to execution, turn your vision into a ...

Jascha Kaykas-Wolff leverages AI to build a new brand, transforming traditional processes with tools such as ChatGPT, Claude, and ElevenLabs.

Email can become your most important marketing channel, and the core to your entire messaging strategy, if you build your ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Every social media platform offers brands a wealth of data, but knowing which metrics matter most means the difference between guesswork and strategy. Looking beyond surface-level views and likes by ...

Channel 4 has launched Partner Lab, a new in-house team designed to work more closely with brands and to streamline brand ...

Ruth Hassan is a Nigerian entrepreneur and business strategist dedicated to driving growth and creating jobs through ...

In a conversation with The Drum, Shoptalk and Groceryshop’s vice-president of original content and strategy explains how he ...

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