Ira M. Gostin, MBA, APR is the chief strategist at G8 Strategies, helping global companies tell their brand stories to move the needle. Developing a robust communications strategy is a vital aspect of ...

Marketing should be a core component of all mergers and acquisitions (M&A) strategies. Throughout every phase of a transaction—from due diligence to the announcement, and the deal close to integration ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...

Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the ...

Reaching multiple generations doesn’t have to be a challenge. Learn how to craft a unified, data-driven marketing strategy that combines personalization, multi-channel reach and timeless techniques to ...

How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...

Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the most important questions necessary to building your ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

This guide is designed to show you how to use ChatGPT to create a marketing plan for your business. In the fast-paced digital landscape, businesses are continually seeking innovative ways to stand out ...

Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced financial consultant. She has a demonstrated history of working in both institutional and retail environments, from broker-dealers to ...

How to create a data integration strategy for your organization Your email has been sent Despite the global digital acceleration of data use cases, many companies still struggle to be data-driven.