When Justine Tiu and Adrian Zhang launched their crochet-kit business, The Woobles, in 2020, their product resonated with a newly homebound population that wanted to craft, and wanted it to be easy.

From childhood, crochet has connected me to the important women in my life. In the fourth grade, Juliette was one of my first best friends, and the first person to teach me how to crochet. We spent ...