Kenda Laney, founder & CEO of Laney Media, has a social media and personal brand audience of nearly 450,000 followers across all platforms. Sales is the lifeblood of any business, yet many founders ...

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively.

Dave Stevens, CMO at EY and keynote speaker at our upcoming conference, explains why he believes all marketing is content marketing. Why do you believe ‘all marketing is content marketing’? All ...

Arguably the greatest advantage of partnering with a marketing firm that specializes in the niche HVACR industry is their exposure to the success stories and wins of other clients. That’s according to ...

Last month we focused on the wrong sales training concepts that we teach our loan officers — with a bit of exaggeration. We ended with what we considered the most important close. Now we would like to ...