Key Takeaways Real-time data analytics lets organizations act on events as they happen, turning speed into a competitive ...

The phrases “data-driven” and “data-informed” have quickly become business buzzwords as the rate at which we can collect and analyze data continues to increase exponentially. But how should business ...

1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

Whether assessing the value of a player, allocating capital, or managing exposure, data-driven decision-making is about ...

Artificial intelligence has already demonstrated a wide range of useful applications, such as helping digital creators streamline their work. But, based on my experience as a business owner, I’ve ...

Discover the best marketing analytics software in 2026. Compare top platforms for data tracking, campaign monitoring, and ...

In this episode of DEMO, Keith Shaw is joined by PeggySue Werthessen, Vice President of Product Strategy at Strategy, and Brian Grissom, Senior Sales Engineer, for a hands-on look at Mosaic — the ...

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How does a venerable American brand known for creating the ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Stamps.com reports that businesses can lower shipping costs by utilizing data analytics to identify spending patterns and ...