As some of you have already heard, I accepted the role of Microsoft Ads Liaison in June of 2025. That means I will start sharing Microsoft-first strategies. It doesn’t mean: Giving preferential ...

There's no perfect solution for PPC campaigns for SaaS. However, check out these recommendations to ensure your account is built to last. What makes a great SaaS PPC campaign – or at the very least, ...

Ervin Macic was despondent. While in school he twice won medals at the International Mathematical Olympiad and researched artificial intelligence, trying to speed up how models make predictions. He ...