You’ve probably been there: standing in the beauty aisle, flipping over a fancy moisturizer, only to be greeted by an intimidating wall of chemical names, plant extracts, and percentages. It’s enough ...

Should you have a brainstorming session, use a branding agency or go with gut feeling? In a new article series, Nature explores the art of corporate naming. Alongside the commercial aspects of setting ...

Sunita Sah does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

Have you ever been so consumed by a crush that you couldn't stop thinking about them? Or when you weren't around them, you felt sick to your stomach? There's a word for that, and it's called ...

You're in a meeting when your boss suggests changing a number to make the quarterly report look stronger. Heads nod. The slides move on. You feel a knot in your stomach: Do you speak up and risk being ...

Ervin Macic was despondent. While in school he twice won medals at the International Mathematical Olympiad and researched artificial intelligence, trying to speed up how models make predictions. He ...

One of the standard questions put to centenarians is: “What’s your secret?” The answers often revolve around food. For Maria Branyas Morera, who was the world’s oldest person when she died last year ...

Doomsday predictions have come in many forms over the years. Various cultures, individuals, conspiracy theorist, and cults have all predicted their own version of the human race's demise. Pop culture ...

Most (not all!) people love hugs, but have you ever wondered how to have a perfect hug with another person who also wants to hug you? Here are some recent scientific findings on which factors ...

Most guns are tools for doing harm, but a team of American and Korean scientists has developed one that does the opposite, helping to patch up bone injuries. It comes a bit short of the Medigun from ...

The best time to view Saturn is almost here: On Sept. 21, the ringed planet will reach opposition, meaning Earth will be positioned directly between Saturn and the sun. (In other words, it is on the ...