Anu Sharma is the CTO IR Of ASG, LLC, which buys uniquely positioned vertical SaaS companies and builds them into market leaders. I’ve been working in tech leadership for the past decade, and in every ...

Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...

You might’ve thought we’ve covered everything there is to know about internal linking. But few dare to dig into the tricky details of tracking the success of an internal linking hierarchy. That’s ...

Forget the glorious successes of past breakthroughs—the real justification for research investment is what we get for our money. Here’s what economists say. MIT Technology Review Explains: Let our ...

The Art of Uncertainty: How to Navigate Chance, Ignorance, Risk and Luck David Spiegelhalter Pelican (2024) As I sat down to read David Spiegelhalter’s The Art of Uncertainty, much of the world’s ...

If a company is facing a lot of future uncertainty due to sales unpredictability, a rapidly evolving industry, or other factors, it makes sense that you’d want to get a better deal on the stock to ...