Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to evaluating ...
Traditionally, customer service was confined to phone calls and emails. However, the advent of social media has shifted this paradigm. Platforms like Facebook and Instagram now serve as touchpoints ...
A SSHRC Insight Grant funded this project. Amori Yee Mikami does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has ...
Mount Saint Vincent University provides funding as a member of The Conversation CA. Mount Saint Vincent University provides funding as a member of The Conversation CA-FR. Artificial intelligence (AI) ...
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