Trust Huda Kattan to create a ruckus online in the name of beauty. Armed with a penchant for creating crowd-pleasing and quick-to-go viral products, the billionaire business founder (yes, billionaire) ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Fun fact: Whenever I see a new makeup product reach TikTok fame, the beauty journalist in me must try ...

Fun fact: Whenever I see a new makeup product reach TikTok fame, the beauty journo in me must try it, pronto. Maybe it’s a problem but, hey, a girl can have hobbies. The latest viral sensations (the ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

When it comes to long-wear lip colour, a good stain can be a lifesaver. No fuss, no constant touch-ups, just pigment that holds its own whether you’re sipping coffee, chatting through a full day at ...

What began as a beauty blog has grown into one of the most influential makeup brands of the 21st century. Founded by makeup artist and entrepreneur Huda Kattan, Huda Beauty has evolved from a 2013 ...

Although matte lipstick formulas are slowly making their way to the forefront once more, beauty girlies know that high-shine, glossy lips will *always* be a vibe regardless of the trends. Enter: The ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Fun fact: Whenever I see a new makeup product reach TikTok fame, the beauty journalist in me must try it, ...