The color of a vehicle matters. It's the first thing you see, and it often becomes the main identifier of the vehicle. It's a deal breaker and a deal maker. It tortures the shopper and divides soul ...

Digitisation is delivering an integrated user experience in the interior of current BMWmodels. The My Modes allow the driver to tailor the atmosphere in the interior entirely to their personal mood ...

BMW created the ideal getaway car: a color-swapping EV that will discreetly disguise itself while making a silent, engine-less escape. The German automaker debuted the iX Flow electric crossover at ...