Occasionally, Van Leeuwen Ice Cream releases what it calls a new "shock flavor" of ice cream, like Hidden Valley Ranch, pizza, sour cream or Kraft macaroni and cheese.

Van Leeuwen, an American ice-cream company, has flavoured its products with mac and cheese, ranch dressing and pizza. Nor are such experiments all that new.

You may recognize Van Leeuwen Ice Cream as the maniacs that released the mac & cheese ice cream a few years back. I still haven’t managed to get my hands on that stuff.