To address this challenge, Cogwheel Marketing developed an integrated strategy combining Paid Search campaigns and SEO optimization. The goal was to increase web traffic, improve search engine ...

The suite's features include email and SMS marketing tools with customisable templates and a drag-and-drop editor.

Learn how to design an effective marketing campaign from scratch with our step-by-step guide. Discover strategies, examples, and expert tips! Want to know why 90% of marketing campaigns fail before ...

Predefined content and templates ... Running a successful mobile marketing campaign is no mean feat. And great campaigns rely on strong data, targeted promotions, and taking a holistic approach. Plus, ...

The platform allows brands to keep detailed records of influencer communications Integrated with popular eCommerce platforms like Shopify, allowing brands to track conversions and sales directly ...

In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and ...

Key Takeaways Analyze competitor ad campaigns to discover winning strategies and boost your own marketing performance.

The cure for a bad rental is a better rental in realestate.co.nz’s latest campaign, created by Droga5 Aotearoa, part of Accenture Song, that recognises the varied reasons why Kiwis might choose to ...

The campaign included ‘Bachelor in Paradise’ stars Joe Amabile and Serena Pitt, as well as three other influencers.

How can we fully embrace AI’s transformative potential without losing the authenticity, empathy, and trust that consumers ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.