Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...

By rethinking creative as an interactive educational experience, and not just a promotional message, pharmaceutical brands ...

Uber Advertising announced an interactive advertising format that combines branded map displays with destination-specific creative that runs during the consumer’s entire ride. Following the map to ...

Injecting Excellence, Creativity, and Digital Interaction to Redefine Outdoor Advertising and Lead the Industry Forward ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us something important about how they want to experience advertising. They ...

NEW YORK — In September 2023, the Interactive Advertising Bureau released the initial draft of its “Retail Media Measurement Guidelines” for public comment. Now, a year later, Kroger is readying its ...

Media companies on CTV and beyond will be upping their own game to compete at the Winter Olympics and Super Bowl this month and also in the future. We are experiencing high profile testing of new ad ...

Radio DJs have been transitioning to podcasting as that industry shrinks. Their experience and expertise have made radio personalities welcome additions to the medium.

The festive season is already in full swing with brands such as Coca-Cola, Starbucks, McDonald's, Lalamove, and Astro, just to name a few, all unveiling their Chinese New Year campaigns in recent ...

Interactive audio advertising allows listeners to respond to ads in real time, whether through voice commands to smart speakers, clickable overlays on streaming apps, or companion notifications sent ...

Branded content is a pretty cool way to do it. It’s not just about selling stuff; it’s about telling stories that connect with people. We’re going to look at some great examples of branded content ...