It was just announced that 119 JCPenney locations are going to be sold-off. So what does this mean for the 123 year-old brand? Back in 2020, CNN reported that JCPenney declared Chapter 11 bankruptcy.

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. JCPenney's "Yes, JCPenney" campaign, led by Marisa Thalberg ...