Even though more than two-thirds of women wear plus-size apparel, they’re often made to feel invisible — particularly in the world of fashion apparel. But model and plus-size advocate Ashley Graham, ...

Ashley Graham is taking center stage, literally. The supermodel and body-positive powerhouse has unveiled her first namesake collection for JCPenney, unapologetically designed for curvy women, and The ...

In recent years, at least since its 2020 bankruptcy filing, JCPenney has lacked a real identity. Yes, the brand had a focus on value, but its merchandise mix lacked any sort of differentiator. Aside ...

With the latest move in its ongoing reinvention, JCPenney is making a bold play for plus-size shoppers, launching a new line with supermodel Ashley Graham. These aren’t just upsized outfits, either: ...

Adding credibility to its new “Yes, JCPenney!” brand platform, JCPenney this month introduced diffusion lines from designers Rebecca Minkoff and Bob Mackie. In both cases, the value of making runway ...

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to ...

Leaked pages from Ashley Graham’s Script for “Omitted” - a movie that’s not coming to a theater near you, but is all about her leading a fashion revolution with Yes, JCPenney! Leaked pages from Ashley ...

From new and classic vinyl to a spot to support the local music scene, this new Northwoods Mall business looks to break the ...

How did you get involved with JCPenney? This is a wild, full-circle moment for me, which I do love. I was a main catalog model for them eons ago. Now, as my career has progressed, it’s exciting to ...

A 68-year-old building that once served as a longtime JCPenney store in downtown Reno was just listed for sale. The “100 North Sierra Street” building at the corner of West First Street is on the ...

If you click on links we provide, we may receive compensation. Graham's namesake collection launches with JCPenney on Oct. 2 JCPenney Ashley Graham launched her namesake collection with JCPenney on ...

Store closures have been on the rise throughout the U.S. in 2025. Several well-known retailers have closed multiple locations this year and announced downsizing plans for the future. In February, ...