But what explains why some iconic logos, like the Nike swoosh or McDonald's golden arches, stick in our memory while others are forgettable? The secret lies in the strategic use of symbolism. Symbols ...

No religion is subject to as many myths as Jainism. At school we were taught – in textbooks influenced by British historians – that Jainism and Buddhism were contemporaneous revolts against ...

Here are a few key takeaways: Simplicity is powerful: Clean, uncomplicated designs often have the most lasting impact. Symbolism matters: Many vintage logos succeed by effectively symbolising the ...

In both the artworks selected by the curator for the show and Indian religions such as Jainism and Sikhism, light shapes a positive experience of space on a sensorial and, in some ways ...