研究 | 张强：你买的快时尚，正在悄悄暴露你的自控力？

你买的快时尚， 正在悄悄暴露你的自控力？ 港中大（深圳）经管学院张强教授的合作研究在《Journal of Consumer Research》上正式发表 ...
Harvard Business School

Ideation with Generative AI—In Consumer Research and Beyond

De Freitas, Julian, G. Nave, and Stefano Puntoni. "Ideation with Generative AI—In Consumer Research and Beyond." Journal of Consumer Research 51, no. 1 (June 2025): 18–31.
CMS Wire

Elevating Marketing With Consumer Research: A Strategic Guide

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...
The Economist

At least 10% of research may already be co-authored by AI

“CERTAINLY, HERE is a possible introduction for your topic...” began a recent article in Surfaces and Interfaces, a scientific journal. Attentive readers might have wondered who exactly that bizarre ...