California-based MGA Entertainment, which makes its Bratz and L.O.L. Surprise! dolls and other toys primarily in China, is taking steps to move 40% of its manufacturing to India.

Roughly 60% of Hasbro’s revenue already comes from people ages 13 and over, The Wall Street Journal reports, a demographic that’s become central to the toy giant’s turnaround plan.

Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...

Each baby doll comes with accessories for a delightful tea party. Kids can make the kettle bubble when they fill it with ...

The toy and game company wants teens and adults to buy more of its products to boost growth as tariffs loom large over the ...

After the preschool years, kids still like cartoons, but they want something more complex than straightforward messages about friendship and sharing. They like a bit of conflict, some bad guys (who ...

Barbie was a huge success thanks to the vision and talents of people like Margot Robbie and Greta Gerwig, and it could point ...

Newsweek is partnering with Plant-A Insights Group to recognize America's Most Loved Brands 2025. These brands not only ...

Fun Theme Start by picking a Barbie theme that your child loves. Barbie has so many cool looks and movies, so the options are ...

The Bomb Shelter stands as a monument to American nostalgia, housed in an industrial building that lives up to its apocalypse ...

Mattel (NASDAQ:MAT – Get Free Report) was upgraded by investment analysts at StockNews.com from a “hold” rating to a “buy” rating in a research report issued to clients and investors on Wednesday.

Carilion Children’s is reaching out to the community for help in replenishing their toy supply for children in the hospital. Donations are being accepted at Carilion Children’s Tanglewood Center now ...