L’Oréal SA is expanding its use of augmented reality and artificial intelligence, after virtual try-on services over the past year prompted customers to buy more makeup and hair color products, said ...

L'Oréal SA engages in the manufacture and sale of beauty and hair products. It operates through the following segments: Professional Products, Consumer Products, L'Oréal Luxe, and Active Cosmetics.

L’Oréal Group’s newly appointed digital executive is exploring how online games, augmented reality and social media can help the French cosmetics company reach new demographics amid an expected ...