The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

and so no screen time at all. LEGO said they didn't even want a power switch on the brick or even a reset button, and the SMART Bricks all recharge wirelessly and stay powered even after years of no ...

Lego insists it is not abandoning its principles. Julia Goldin, the brand’s chief product and marketing officer, said the company does not view the digital world as a threat but as an opportunity to ...

Toy manufacturer Lego has released its Smart Play system, which includes Lego bricks, tags and minifigurines with built-in sensors and a tiny speaker at this year's Consumer Electronics Show in Las ...

Here's our pick of the best LEGO deals on Amazon at the moment. Our last price check took place on Thursday, 15 January at 4pm. This means it's just £69.99. The build comes complete with minifigures, ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses a risk to its core basis in physical play. Speaking to IGN, LEGO exec ...

From adorable Tamagotchi-like robots, to LEGO’s new Smart Brick, to tech-infused Rubik’s Cubes, toys are in abundance at the CES 2026 tech conference in Las Vegas. These types of innovations could ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses a risk to its core basis in physical play. More like this LEGO Legend of ...

There's no better way to make your home a happier and more attractive one than with some flowers. However, even the most low-maintenance plants tend to need light, water and your attention. But what ...

KENNEBUNK, Maine, Jan. 12, 2026 /PRNewswire/ -- As artificial intelligence continues to rapidly transform the digital economy, long-standing U.S.–based agency Wonderful Websites & SEO is stepping into ...