The Lego Smart Brick won our Best in Show award at CES 2026, and it was no wonder after watching Lego designer Maarten Simons ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

LEGO has been making official Star Wars sets for so long that some of us never lived in a world where those colorful, interlocking bricks weren’t used to recreate some of the best moments from the ...

When a manufacturer outside the tech sphere announces something “smart,” it’s usually a poorly executed gimmick (see: the Kohler smart toilet). But Lego’s SMART Bricks, announced on Monday at CES, add ...

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...

Since then we've been treated to thousands of sets across licences and deals, including LEGO Star Wars, LEGO Mario, LEGO Formula 1, LEGO Disney and even the floral LEGO Botanicals range. This month, ...

Small speakers hum as two "Star Wars"-themed Lego lightsabers clash. Lights beam from the top of a Lego-built airplane. A roaring engine sound kicks in as multiple vehicles race across the floor. It's ...

When Lego bricks meet automotive engineering, magic happens. The Danish toy company and British supercar manufacturer McLaren have outdone themselves with their latest collaboration: a fully drivable, ...

Whether you're Lego-curious or a devotee of the church of the colored brick, you can now turn your real world into model versions without any bone of creativity, thanks to this clever tech. Create a ...

Evergreen and ever-expanding, LEGO sets are constantly in high demand. Special sets come and go, meaning superfans have to act fast to get their hands on one before it's too late. Having been around ...