Some designs miss the mark by a little, but these miss by a mile. You know the feeling: you reach for a handle that isn’t a handle, climb stairs that end in a wall, or read a label that argues with ...
H ow lo ng di dit t ake yo u to r ea d t his sent en ce? (How long did it take you to read this sentence?) That, right there, ...
When you’re neck-deep in your work, you can get so focused on a few details that you no longer see the forest for the trees. Before you know it, you’ve made some major mistakes that are glaringly ...
Ikea’s Doomed Quest To Design A Couch You Can Carry In Your Hands Sometimes an idea is so good you have to try it and fail--twice. My First Big Screw-Up: Lessons From 8 Top Designers It happens to the ...