Businesses are inundated with a firehose of data from a series of customer touchpoints, from point-of-sale interactions to social media engagement to sales data and much more. A master’s degree in ...

STEM-OPT Visa Eligible: The STEM Optional Practical Training (OPT) program allows full-time, on-campus international students on an F-1 student visa to stay and work in the U.S. for up to three years ...

Data is vital for any type of business. But if you can’t analyze it and draw conclusions, that data isn’t very useful — and, for this purpose, neither are you. In addition to Excel, this $49 5-course ...

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Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from ...

An icon in the shape of a lightning bolt. Impact Link Just the name is intimidating to some people: Google Analytics. It might help to know that analytics is the name for the branch of mathematics ...

Ready to get Google Analytics 4 working on your site and keep your data organized and clean? These guides and videos can help. Google Analytics (GA4) is a quickly evolving program. Twenty-five new ...

Data analysts have long known that Excel can be the most powerful tool in the Microsoft software arsenal. But now that data is the driver of today’s cutting-edge AI, it’s more important than ever.

As consumers, we are constantly gleaning insights from data and using them in ways that benefit our lives. Take mapping applications, which automatically take our location, desired travel distance, ...

As Google upgrades Google Analytics to its latest version, GA4, it must also update the metrics associated with its tags. UTM tags are a cornerstone of analytics strategy. Their role with digital ad ...