The universal symbol for a city’s Metro system is a big “M.” If you see one, wherever you are, you know what to do. It’s like the world got together and agreed on a Bat Signal for mass transportation.

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

The fields of graphic design and semiotics are inextricably linked. In this way, the first logo creators were most likely the ancient Egyptians, who designed images to convey socio-cultural values and ...