Newspaper advertising is a tried-and-true method that is still effective today. It can help local businesses stand out from a sea of digital competitors to reach their ideal audience. Read on to see ...

CHANTILLY, Va.—New projections from BIA Advisory Services predict that TV advertising will grow by 3.6% to $21 billion next year, BIA Founder and CEO Tom Buono said. Buono told TVB Forward conference ...

Local television broadcasters take note: now might be the time to launch that local FAST (free-ad supported television) channel under consideration. Ditto for the ATSC 3.0 fence sitters, especially ...

TYSONS, Va.--(BUSINESS WIRE)-- TEGNA Inc. (NYSE: TGNA) today announced that Premion, LLC, its industry-leading premium Connected TV (CTV)/Over-the-Top (OTT) advertising platform for regional and local ...

The Little Rock, Arkansas-based florist Tipton & Hurst has been in business for 137 years and has enjoyed steady popularity within the community. Leaders at the company attribute this to the continued ...

There has been a significant shift in consumer expectations: consumers want brands to acknowledge and even reflect their unique local communities. This once again highlights the importance of relevant ...

BIA Advisory Services’ revised 2025 U.S. Local Advertising Forecast projects total local advertising revenue to reach $169 billion this year, reflecting a 2.4% decline compared to the previous year.