Join this Masterclass to hear Google Ads experts share actionable strategies to capture more high-quality leads and prove the full value of your local ad spend. Local search ads are about more than ...

Grocery chains often rotate through a variety of sales from week to week, and The Takeout asked an expert about how they ...

Yelp is launching a new ad format that lets national brands co-market with local businesses – even those without a physical location. What’s new. Yelp’s new Local Co-branded Showcase Ads allow ...

As radio turns to new tech tools for hypertargeting, Audacy is highlighting two recent campaigns, one for a national sportsbook and another for a major telecom brand, that demonstrate how personalized ...

Google has changed how much it charges for message leads within Google Local Service Ads. Previously, it was 50% of the corresponding phone lead but now, Google said it is "typically priced lower than ...

Upward of 60% of locally produced radio commercials fail to meet effectiveness standards, with automotive and legal ads performing worst. That’s according to a six-month analysis of 5,693 spots across ...

Pinterest hopes to crack open new opportunities for brands with the introduction of two new ad formats and a new tool for its ads manager interface, per details the company shared in advance of its ...