The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.

“And more than 40 for me,” added Kevin Orpurt, the TV station’s chief meteorologist ... announced sweeping cuts that will see all local meteorologists eliminated or reassigned at its ...

Pricing and regional sports networks may make it hard to choose, but there are six major services to pick from (we're not ...

As tragedy struck Los Angeles, residents turned to local journalists — on TV, radio and online — to stay informed. Los Angeles’ local TV stations saw a tremendous spike in news viewership ...

The availability of local TV news on digital platforms provided horrific yet compelling images of destruction to a global audience well beyond Los Angeles. Stations saw viewership double and ...